IKEA Re-Brand

Reimagining IKEA’s look began with researching and compiling a design brief, which covered the background of the company, market, target, identity, and deliverables. I re-branded the primary logo and a secondary logo, giving them a modern, minimalistic feeling that stays true to the brand’s history and identity.

The manual covers all aspects of both logos, includes a stationery package, and gives various examples of applications to showcase the re-branded look .